APRIL 27, 2017|RESTAURANT & HOSPITALITY
McDonald’s and Uber Announce An Important Partnership
The news that McDonald’s has a new partnership with UberEats was easy to ignore or ridicule. After all, how deep does a person’s need for junk food have to be before they get McDonald’s delivered?
There is a more interesting take, though, on why this might be a bigger move than any of us realize. It comes down to the sheer size and ubiquity of McDonald’s, and the fact that the brand already has significant experience offering delivery outside the US. What if McDonald’s turns out to be the innovator paving the way for many others?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
