APRIL 22, 2016|RESTAURANT & HOSPITALITY
McDonald's Puts Tablets In Stores
In another step towards digitizing its experience, McDonald's recently purchased a large number of Samsung tablets to put in their UK based stores. As the brand experiments with VR and now tablets, it is slowly reshaping itself to offer more than quickly prepared food at a low price.
McDonald's wants to reimagine how technology is a part of their experience, and their pilot programs continue to be important to watch.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
