MARCH 3, 2022|NON-OBVIOUS THINKING
Meet the Mexican Cosmologist Trying To Disprove Einstein's Famous Theory
Einstein's special theory of relativity has evolved into one of the most sacred ideas in modern science. Celia Escamilla-Rivera is a Mexican cosmologist who is working to seek "alternate theories of gravity".
I love the idea that one of the most foundational principles in physics can be reevaluated, questioned and studied with new technology to test whether it is still as complete as it once was. The ability to rethink our beliefs, no matter how famous or sacred, should not only be a skill used by pioneering scientists. We should all learn to do the same.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
