JUNE 26, 2026
Meta Did Something Smart and Nobody Believed Them
Meta launched encrypted chat the same week they killed encryption on Instagram. That's not strategy. That's chaos. And now it doesn't matter what they do. Every move looks like a trick. That's what happens when trust is gone. You can't ship it in an update. You can't rebrand your way back to it. Meta has billions of users, billions in revenue, and zero goodwill. They slowly eroded it over more than a decade of missteps. Don't let that be your story. #DigitalMarketing #BrandStrategy #MetaNews #
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




