SEPTEMBER 18, 2020|TECHNOLOGY & SOFTWARE
Microsoft Believes Datacenters of the Future Might Live Underwater
Just over two years ago, a team at Microsoft sank a shipping-container-sized data center into the ocean off the coast of Scotland’s Orkney Islands. They have now raised it back up to test the theory that a data center submerged into water would be more durable than one on land exposed to corrosion from oxygen, humidity and temperature fluctuations.
It appears the experiment was a success, which proves just about every disaster movie’s premise. If data centers are better off underwater, probably the bunkers that will save humanity after an extinction level event will need to be underwater too. At least if we still want to have our wifi.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
