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MARCH 25, 2022|CAREER ADVICE


Mike Tyson Offers An Unexpected Business Lesson On How To Say No


Mike Tyson and Jake Paul side by side

After being asked repeatedly by media when he would fight boxer and social media personality Jake Paul, Mike Tyson finally offered the ultimate answer when he said he would do it "for a billion bucks".

This is a stupid story, but there's a surprising insight here that Tyson reveals for how to get out of anything you don't want to do. Just overprice yourself out of it.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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