More People Predict 2023 Will Be the Year of Women Over 50

When Michelle Yeoh won the Academy Award for Best Actress, she offered these inspirational words to older women everywhere: "do not let anyone ever tell you you are past your prime." Now some people are predicting that 2023 could be the year of the 50+ woman, where older women are finally appreciated professionally and respected as important audiences by advertisers.

Around the same time there was a story about how Gen X women in their thirties and forties are leaving their corporate roles. Together, these dual stories may signal that women over 50 will embrace their cultural and financial prominence and fill this gap too.

Despite the gains, there remain lingering biases and challenges that are difficult to overcome. For example, as one fashion designer shares: "the only thing keeping my stores open are women 40-plus, but I can't advertise to them because then the 20-year-olds won't come in." Unfortunately, until perceptions like these change, there's only so far this revolution will be able to go.