New Mortgage For Millennials Offers Free Avocado Toast (Seriously)

Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread.  Why avocado toast? The simple explanation from the brand actually makes a little sense: "Because with a SoFi mortgage, you don’t have to skip out on the avocado toast while saving up for a down payment." Read the full story on Bank Innovation > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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