JUNE 21, 2025
Most business owners feel stuck for this reason. 😕
Stop Running Your Business! Start Growing It When you are running a small business, who has time for innovation?? It is easy to feel like you're drowning in day-to-day operations. You have to do it all. But here's the secret: new ideas don't need to come from grinding harder or manifesting time that you don't have. What if innovation was all about following what you like? I fuel my business by feeding my curiosity: Reading what fascinates me, watching what inspires me, and having conversatio
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




