SEPTEMBER 20, 2022|SOCIAL MEDIA
Mozilla Study Finds YouTube Dislike Button Doesn't Really Do Anything
If you have ever felt like the same annoying videos seem to pop up all the time on YouTube, you're not alone. A new study from the Mozilla Foundation found that clicking the “Dislike” button or providing negative feedback on YouTube videos has very little effect on what you are actually shown. The full story about the research illustrates a fascinating case study of the videos shown on one test user account over several months and just how ineffectual the feedback tools really are.
As one respondent shared, “it almost feels like the more negative feedback I provide to their suggestions the higher bulls**t mountain gets. Even when you block certain sources they eventually return.” The solution proposed by the study is fairly straightforward: YouTube's algorithm should actually use the suggestions its users are giving it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
