JANUARY 24, 2018|RETAIL & ECOMMERCE
Neiman Marcus Encourages Employees To Be Social Media Influencers
Retail sales associates will no longer be faceless and forgettable at one luxury retailer. At the National Retail Federation show, Neiman Marcus Chief Executive Karen Katz shared that their 4500+ associates will all get a company issued iPhone and be encouraged to use platforms like Instagram and Snapchat to connect with consumers and sell more products.
This concept of retail sales associates as social media influencers is one that the rest of the industry will be watching with interest.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
