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JUNE 22, 2022|ENTERTAINMENT & HOLLYWOOD


Netflix's Latest Reality Show Concept Features Spoiled “Snowflake” Gen-Zers


Promotional artwork for the Netflix reality show Snowflake Mountain

“Kiddults” is a word that describes a group of adults who refuse to grow up and engage in childlike pastimes and behaviors. Apparently they are common enough that Netflix has commissioned an entire reality show featuring them. Snowflake Mountain will bring together a group of spoiled entitled 20-somethings who struggle with things they shouldn't and predictably get “a much-needed crash course in adulthood, led by a former army combat engineer and Navy explosive ordinance disposal officer.”

Do I think this show will be worth watching? Nope. But I'm sharing the story because maybe reading about the “vegan who loves admiring her own reflection in the mirror” or the “24-year-old who still lives at home with her parents, refuses to help around the house, and has been fired from every job” might just do what great reality TV does sadistically well: remind us that no matter how hard life gets, there's always someone we can look at and be glad that we aren't.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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