OCTOBER 7, 2016|TRENDS & CULTURE
New Candle Smells Like An Apple Unboxing Video

It is hard to imagine a better symbol of our modern tendency to idolize our products than this new candle, which will make your entire home or apartment smell like a freshly unboxed Apple product. Just in case you have already upgraded your phone and other devices and miss that smell, now you can get your fix anytime you like.
Since Apple fanboys are already described as being “religious” in their devotion to Apple, I suppose it was only a matter of time before someone created an equivalent of an Apple-unboxing-flavored incense to complete the ritual.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




