AUGUST 14, 2023|ENTERTAINMENT & HOLLYWOOD
New Reality Show Deep Fake Love May Unleash a Lot of New Problems into The World

Netflix's latest reality show Deep Fake Love is portraying a dark potential future. The concept is simple and diabolical: a bunch of couples go on a reality show where they are separated and told to live in villas surrounded by hot single people. Then, every week they have to watch videos of their partners seeming to hook up with others. Soon after, the "secret" is revealed that those videos of infidelity may or may not be deep faked. Will the couples stay together?
Aside from this tortuously creative way to ensure two people lose trust in one another, the show is opening the door to other alternately disastrous futures. For one thing, this technology has the potential to be weaponized as a way to destroy otherwise healthy relationships. It also erodes trust even further in the manufactured "reality" presented in the entire heavily edited genre of reality television.
Most sinister, though, is the idea that when technology like this becomes so commonplace it is used to entertain ... what we are really watching is the destruction of real people's capacity to love one another. And that's a reality that will be hard to come back from.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




