OCTOBER 28, 2016|FINANCIAL SERVICES
New Report Selects 100 Of The Most Disruptive Startups In FinTech
This comprehensive report from consulting firm KPMG and H2 Ventures has plenty of fascinating insights about new startups whether you happen to be working in the financial services space or not.
Some highlights include a UK-based banking concept called Atom where customers name their own bank and have their own logo, a Swedish e-commerce payment solution called Klarna which lets buyers try goods before paying, and a US-based simplified health insurance provider called Oscar. The common thread is that none of them are competing on interest rates. They are competing on how the experience of handling money feels.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
