SEPTEMBER 11, 2019|TRENDS & CULTURE
New Research Inside The Mind Of The Future Consumer In 2021
WGSN just released a white paper on the Future Consumer. The paper predicts the rise of “compressionalists,” consumers who are so time strapped they want you to do the thinking for them.
The report also finds cause for hope, suggesting that among consumers “a growing tide of kindness is pushing back,” perhaps creating more incentive for brands to put purpose over profit.
Those two findings sit awkwardly together, and that tension is the interesting part. The same consumer who wants a brand to do the thinking for them is also the one asking that brand to be kinder.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
