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MAY 11, 2017|HEALTH & FITNESS


New ShapeScale Can 3D Color Code Your Body Changes


ShapeScale 3D body scanning scale and its color coded body map

The latest entry in the race to create more body tracking technology to help you try and get more fit is a 3D body scale that can visually illustrate the changes in your body over time.

The smart concept behind ShapeScale is that the more visually you can see how your body is changing, the more likely you are to motivate yourself to get healthier. While the scale is fairly pricey at nearly $500, the output is clearly something that many people will find appealing.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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