JANUARY 29, 2018|NON-OBVIOUS THINKING
New Survey Reveals Multiple Reasons Why Icelanders Are So Creative
A published study finds several reasons for the boom in Icelandic creativity. An educational shift 20 years ago to value creativity more highly played a large part. A less appreciated reason are the relative extremes of seasons which force long periods of productivity followed by long periods of collaboration and reflection.
This second point in particular resonated with me as I considered my own sprints of writing and speaking versus my time for quiet contemplation and writing. It is easy to admire bursts of creativity and the people behind them. It is harder to appreciate just how much the quiet before the storm is the spark fueling that creativity.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
