MAY 10, 2017|TECHNOLOGY & SOFTWARE
New Tool Lets You Digitally Highlight Text In A Physical Book
Despite spending much of my career as a “digital guy,” people often comment on how analog my note taking and idea collection seems to be. I like to hold ideas in my hand.
Now a startup called Hilight wants to merge the physical and the digital by creating a tool that lets you highlight text in any book with your finger and have it saved digitally. The product is not out yet, but if it works it will offer the perfect combination of digital convenience and a human reading experience.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
