As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

OCTOBER 24, 2023|ENTERTAINMENT & HOLLYWOOD


New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now


Wiggles 900X600

They say meeting your heroes never ends well. But they have never met the Wiggles. This week at SXSW Sydney I was able to attend the world premiere of a new documentary called “Hot Potato” which tells the story of the unlikely rise of the renowned children’s entertainment group and rock band, The Wiggles. During the pre-show conversation, the film’s director suggested that the movie itself might be a celebration of radical optimism in exactly the way the world needs. It really is. 

New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now: Rohit and Wiggles film director

Aside from telling the story of the group, the film delves into unexpected topics like mental illness and lack of diversity while showcasing the humanity and musicality that made the group so popular among toddlers and adults alike for more than three decades. The film is nostalgic, truthful and joyous without devolving into meaningless fandom. And the original Wiggles from the group are just the nicest most genuine people you could ever imagine. The film will be streaming on Amazon Prime starting October 24th. 

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×