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SEPTEMBER 13, 2022|DIVERSITY


New York Includes First Ever South Asian Feature in Fashion Week


For years, the biggest clothing trends in the world have been influenced by fashions that originated in South Asia. “Lehengas turned into co-ord sets. Sarees turned into gowns with drapes. Palazzo pants became wide legged pants.” For the first time ever, New York Fashion Week is incorporating a special series of events spotlighting South Asian fashion designers.

Aside from the obvious win for diversity and inclusion, the choice to finally feature designers from the South Asian diaspora connects their work to the broader global fashion community, creating new chances for collaborations and new audiences for their fashion. South Asian weddings, movies and designs have a global reputation for being wildly colorful, luxurious and larger than life. Now the global fashion community has the chance to see it for themselves.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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