OCTOBER 18, 2016|SPORTS & OLYMPICS
NFL Reaches Out To LGBT Community
The Detroit Lions NFL stadium will host events and theatrical symbols to welcome the LGBT community for the first time in NFL history. The NHL, MLB, WNBA and other sports leagues are all launching similar efforts to try and be more welcoming to a group that has an estimated buying power of $1 trillion.
Sports as an industry has been a laggard to this opportunity, but these high visibility moves may serve a secondary purpose, which is to inspire other slow moving industries to take similar steps.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
