DECEMBER 7, 2020|EVENTS & EXPERIENCES
Nobody Is Going to Conventions. Why Are Convention Centers Expanding?
On the surface, it probably seems ridiculous that the Indianapolis Convention Center is moving ahead with a $550M expansion right now. It's been nine months since any conventions happened, and most of the biggest have already cancelled or shifted their 2021 events to be virtual.
Yet as this NY Times article explains, many of the biggest centers are banking on a BIG resurgence in 2022 and 2023, and that may not be a bad bet. One effect of the pandemic will certainly be a pent up desire for industries and the people who work in them to finally come back together.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
