MAY 24, 2017|TECHNOLOGY & SOFTWARE
Nokia Brings Back The Iconic 3310 Phone
For anyone who longs for the time when a phone just worked for phone calls and text and had a battery that lasted more than half a day, the news that Nokia is bringing back its iconic 3310 will be cause for celebration.
The launch fits into a broader trend of “Strategic Downgrading” which I first wrote about back in 2016, and which explains why less functional “downgraded” products like this are enjoying a resurgence among some consumers.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
