AUGUST 13, 2020|MEDIA & JOURNALISM
Non-Obvious Insights Show - Episode #230
- One thing that could eliminate fake news
- How Japan's "culture of cute" traps women
- An inside look at how Iceland beat coronavirus
- Branding lessons from the shady history of the Oreo
- The 17th century technique for selling during a pandemic
- A sad new documentary about a surprising new ocean species
- Plus, another selection for the Non-Obvious Book Release of the Week!
Stories mentioned this week:
Why Jonathan Swan’s Interview With President Trump Is So Good https://medium.com/mind-cafe/why-jonathan-swans-interview-with-president-trump-is-so-good-c66117db11f8 How Iceland Beat the Coronavirus https://www.newyorker.com/magazine/2020/06/08/how-iceland-beat-the-coronavirus Not So Kawaii: How Japan’s “Culture of Cute” Traps Japanese Women https://unseenjapan.com/japan-kawaii-culture-impact-on-women/ Drink like Da Vinci: Italy is bringing back its 17th-century ‘wine windows’ https://thehustle.co/08102020-wine-windows/ How the Oreo cookie went from unknown knock-off to the world's most popular cookie, as a result of a sibling rivalry between baker brothers https://www.businessinsider.com/how-the-oreo-went-from-knock-off-to-worlds-favorite-2020-8 The Ocean Has A ‘New Species’ As Shown In Stirring Film Voiced By Morgan Freeman https://designtaxi.com/news/411027/The-Ocean-Has-A-New-Species-As-Shown-In-Stirring-Film-Voiced-By-Morgan-Freeman/Book Rohit To Speak
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
