MAY 24, 2026
Non-Obvious Life Advice for New Grads
If you know someone who just graduated or is about to graduate, gift them this book of 15 irreverent life hacks every young person should know! #GraduationSeason #NonObvious #AlwaysEatLeftHanded
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
