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NOVEMBER 1, 2017|EVENTS & EXPERIENCES


A Store With Nothing To Sell Helps You Reclaim Your Online Privacy

Visit this "Data Detox" store to take back control of your online privacy.


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Sometimes it takes a blend of art and experience in order to bring an idea more powerfully to life. At the Glass Door retail installation in central London, the idea is that people can experience their own digital footprint through immersive tools - like a face scanner that pulls up publicly available photos of you, or an art installation called Where The F**k was I? that shows an artists location over one year as tracked by his iPhone. At the end of the experience, visitors get a "Data Detox Kit" with instructions to take back control of their data online. Read the full story on Mashable > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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