APRIL 2, 2013|NON-OBVIOUS THINKING
One Common Mistake That Can Ruin Any Conversation
3 Ways To Have Better Conversations
- Start with observations. Consider starting questions with this phrase: "I noticed that you ..." What happens when you are forced to think about this is that you start to consider what you know about someone before you meet them based on where you are, what they look like or what you know about them already. One of the best conversations I had at an event recently was because I noticed that someone was using two different phones at the same time. Asking why led to an amazing conversation about time optimization and technology.
- Interrupt with questions. Many people think good listening means always letting someone finish every thought and nodding along. Instead, active listening requires that you ask questions WHILE you are listening. Sometimes this means interrupting - but this isn't something to be afraid of. Often the interruptions will lead to tangents that create more intersections for both of the people in a conversation.
- Seek stories instead of answers. There are questions that lead to answers, and then there are questions that lead to stories. Here's one way you might start a story seeking question, "What inspired you to ..." When people share stories, they go beyond feeling like they are being interrogated. They open up and they connect. The more stories you can hear, the more connection you'll feel to everyone you speak to.
Rohit speaks on this topic. See his innovation keynote.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




