DECEMBER 16, 2020|TRENDS & CULTURE
Pantone Chooses Two Colors of the Year to Tell the Dual Story of 2021

Ultimate Gray and Illuminating. Those are the two colors Pantone has picked as their official colors for 2021, and they are meant to describe the grayness of our existence during the pandemic as well as the light at the end of the tunnel when we do finally emerge, get the vaccine and go back to seeing one another.
This combination of a “dependable gray” with a yellow that feels like “the dawning of hope” is an intentional pairing, but it has also sparked more than one comparison to Maurizio Cattelan’s viral sculpture of a banana stuck on the wall with duct tape called Comedian. That sculpture was widely considered a “dark joke” that sold for more than $120,000. In many ways, 2020 was itself a dark joke on all of us. We're already living the gray. Hopefully the yellow is coming soon.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




