AUGUST 6, 2024|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Parisian Charm School by Jamie Cat Callan
The author of the provocatively titled book French Women Don’t Sleep Alone, Jamie Cat Callan, followed up her hit debut book with this more approachable guide to being charming—Parisian Charm School. I read it several years ago despite it’s obvious focus on being a guide for women to access their flirtatious side … whether seeking a romantic partner or not. What I found fascinating was the lessons in the book that transcend the world of dating. She talks of the importance to “recognize the value of the work of people who make fashion” so you can stop buying cheap stuff while also offering a reminder to enjoy simple pleasures that cost nothing. From engaging in captivating conversations to applying the French art of flirting in unexpected situations, this is a surprisingly fun read … even if you don’t happen to be in the category of reader it was clearly written for.
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| About the Non-Obvious Book Selection of the Week: |
| Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve a second look which you might have otherwise missed. |
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
