JULY 13, 2025
Passport DC: A Global Adventure Without Leaving the City 🌍
One of my favorite times in DC is when all the Embassies open their doors and share food, dance, culture and music with the world. I never quite make it to as many of them as I want, but this two week span featuring #PassportDC last week and #EUOpenHouse today is a reminder that finding joy in celebrating other cultures can still happen in America. This is a country filled with stories like the ones I saw these past two weeks. Entrepreneurs and immigrants sharing the best of their home cultures
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
