SEPTEMBER 14, 2022|ENVIRONMENT + SUSTAINABILITY
Patagonia Is “Putting Entire Business Where Our Mouth Is.” Will It Inspire Others To Do the Same?
Patagonia founder Yvon Chouinard has continued to pave a different path for himself as a billionaire, officially transferring ownership of the $3B brand to a special trust that guarantees that its $100M+ profits every year will be used to fight climate change and protect the global environment. Unlike the widely known Giving Pledge, this move is more significant and less likely to enrich the givers. But will it inspire more ultra wealthy people or company founders to do the same thing?
Sadly, the answer is probably not. Legendary generosity like this takes a unique personality. The world could certainly use more billionaires who think this way. It is pretty clear that humanity isn't that lucky.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
