JULY 17, 2026
People Waited Hours for This Mango
Who loves mangoes? All of DC apparently. The varieties from India drew big crowds this month as the Indian Embassy sponsored a the DC Mango Festival at DuPont Circle. The event brought some of India's most prized varieties straight to the capital - entirely for free. It was a great way to spend a day in the sun and remind everyone why mangoes are clearly the best fruit. #DCMangoFestival #IndianMangoes #WashingtonDC #Kesar
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
