Perennials: The “Demographic” That Makes All Others Irrelevant

The term “perennials” was first coined by writer Gina Pell to describe the idea that we should each be described not by the generation we happen to fit into, but rather based on our interests, our passions and who we are as people.

Netflix doesn't target shows or recommendations based on age. They do it based on what they know we like to watch.

This is not a new idea for any brand that already uses psychographics. But the term is an elegant way to describe a simple point: if we are going to be categorized for anything, it should be based on what we believe and love instead of what year we happened to be born.