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FEBRUARY 15, 2022|EMPLOYEE ENGAGEMENT


Pew Study Shows Biggest Workplace Challenge May Be Collaboration


Pew Research chart on working from home

Entrepreneurs I know often describe themselves as "unemployable." Their reason usually comes down to independence. Once you become accustomed to being your own boss, it's hard to imagine taking orders from someone else. A new Pew study also showed that people prefer working from home even when the option to go into the office is available. What was more interesting, though, was just how many of these same people report feeling less connected to co-workers as a result. This is going to get worse.

How will we create or be part of effective teams when we all increasingly work with people we don't really know, haven't bonded with and often haven't ever met in real life? In the early days of the pandemic, the focus was on productivity. Now it seems the challenge has evolved to one of teams, collaboration and how to feel connected to colleagues you never see in real life.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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