APRIL 16, 2024|ENVIRONMENT + SUSTAINABILITY
Playing Happy Reef Sounds Could Bring Coral Reefs Back to Life

A happy and healthy coral reef has a sound. The various "snaps, groans, grunts and scratches that form the symphony of a healthy ecosystem" are not just a symbol of a thriving reef. Underwater scientists have begun testing using these sounds in areas with degraded reefs and are finding the sounds attract coral larvae to settle. When they do, a new reef is formed.

As the problem of degrading coral reefs continues to spread, this is a story that could have wide ranging implications. With the right sound, perhaps more coral reefs could be regrown--which could create a positive domino effect for the rest of the ocean and marine life reliant on the reefs as well.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




