DECEMBER 9, 2020|NON-OBVIOUS THINKING
Post-It Engineers Create a Safer Way To Tag Polar Bears
What do you do when you are a polar bear researcher who is struggling to find a good way to attach a GPS tag to a polar bear in a non-permanent way? Ask your dad who works at 3M of course!
That's the story behind this new "sticky" polar bear tag design that shows just how beautiful a solution can be imagined when you bring two different worlds together. Non-obvious solutions indeed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
