AUGUST 25, 2021|FOOD AND DRINK
Potatoes Infused With the Human Fat Gene and a Potato Photo Contest

It has been an unexpectedly big week for potatoes. There is a contest called The Potato Photographer Of The Year and the winners this year are some great photos.
Slightly more significantly for humanity, a team of scientists announced a non-obvious method for growing bigger potatoes: putting a human gene related to obesity and fat mass into plants to supersize their harvest. It sounds scary and unhealthy, and potentially game changing too if there is a way to supercharge harvests by growing vegetables bigger without additional land requirements.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




