JUNE 28, 2017|FOOD AND DRINK
President’s Choice Encourages Canadians To #EatTogether
There are many who believe that the world’s differences could be solved if more people just chose to sit down and share a meal. What makes this campaign from Canadian food brand President’s Choice unique is that it went right into the grocery store in order to make that happen, through a series of popup lunches across the country.
End result: product promotion and greater understanding among Canadians.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
