MAY 3, 2017|FOOD AND DRINK
Pringles’ Weird Edible Flavour Cloud
Would you stick your face in front of a large cartoonishly green contraption in order to breathe in an edible flavour cloud of Pringles? That is the strange idea behind this “mechanically-generated cloud of sour cream and onion.”
The device was built after the brand surveyed consumers asking them to predict food technologies of the future. The result offers an interesting (if slightly random) example of food innovation coming from an unexpected source.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
