Protective Tech: The Privacy Trade-Off We Keep Making

Protective Tech is the megatrend that describes how, as we rely on predictive technology to keep us and our world safe and make life more convenient, we must contend with the privacy trade-offs required to make it work.

Every year as CES approaches, the stories of how technology will proactively serve us come around again. What was interesting about this megatrend was the idea that even as technology can be built to offer us protection or convenience, a question some are increasingly asking is whether we want tech to take this step, and whether we are willing to accept those corresponding compromises to privacy.