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MARCH 17, 2022|ENVIRONMENT + SUSTAINABILITY


Pubes For The Planet Offers An Unusual Vision For Saving The World


Pubes For The Planet campaign graphic

The reason you use shampoo is because human hair collects oil. What if that hair could be used to clean up oil spills? That's the unique founding principle behind a 20+ year old charity called Matter of Trust. In that time, the non-profit has been collecting donations from salons, pet groomers and farmers of human and animal hair to make petroleum spill clean-up booms. In addition, the hair that gets collected and used for this helps keep stormdrains and waterways free of hair, which creates problems there.

All of which brings us to "Pubes For The Planet", a quirky idea that takes a certain type of hair from a specific bodily region and uses it not only for oil cleanup, but also in gardens to help "nourish the soil and help the land grow healthy happy plants." According to their research, pubic hair can help fight soil erosion.

So, their pitch boils down to this: "Let’s start treating all kinds of hair like the precious renewable resource it is. Even pubes!" In other words, your pubes could save the world.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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