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JULY 18, 2022|TRENDS & CULTURE


Radical Self-Love = Marrying Yourself?


Beyond monogamy or polygamy is “sologamy”: the act of marrying yourself. Described as “a radical move against patriarchy,” an Indian woman named Kshama Bindu attracted global media attention by choosing to marry herself. Before you dismiss this as a desperate act from an aspiring influencer trying to get famous, you should know Bindu's story. Sexually abused at the age of 8, she says the idea of sologamy occurred to her after watching a Netflix show.

Though her decision may seem unique, it turns out sologamy has been a growing trend over the past few years. There are even services offering a “Self-Wedding-In-A-Box.” According to most psychoanalysts, sologamy is most often a declarative form of self-healing … a way for people to overcome past trauma and publicly embrace their current selves.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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