JUNE 20, 2026
Raghav Sachar Live at Asmara Bali
This was Bali, but the evening performance was from legendary Bollywood multi-instrumentalist singer, composer, and film scorer Raghav Sachar who has worked on over 150 films. Seeing Raghav up close after watching his reels for so many years felt less like a concert and more like a private show celebrated among friends. A big thank you to the team at @asmara for hosting and creating such a memorable experience! #Bali #LiveMusic #RaghavSachar #Travel #Experience
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
