JUNE 25, 2024|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Rare Trees - The Fascinating Stories of the World’s Most Threatened Species with the Global Trees Campaign

From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about trees. More interestingly, though, it’s a fascinating way to read about the history of humanity through the trees that have sustained and carried us. Published in partnership with the Global Trees Campaign, the book features more than 300 color photos of the most spectacular and most threatened tree species in the world. I’ve already used it as a non-obvious graduation gift, and as a source for interesting content ideas and stories to explore and write about. You might find it similarly useful in unexpected ways too.

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Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but they will rarely be bestsellers. My goal is to elevate great books that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




