APRIL 6, 2017|ADVERTISING
Reebok China's New 81 Year Old Fitness Ambassador
Wang Deshun, an actor who first gained Internet fame when he appeared in a modeling shoot for a local designer during Beijing Fashion Week, has been called “China's hottest grandpa.” He now appears in a new brand marketing campaign for Reebok.
Like several other athletics brands embracing older athletes who defy their age, the message of the ad is inspirational, and reminds consumers that it's never too late to start getting in shape.
The most persuasive detail is one the campaign barely needs to argue. Wang Deshun himself only started seriously working out at the age of 70.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
