JANUARY 6, 2017|AUTOMOTIVE & MANUFACTURING
Reimagining Automobiles At CES
Every year CES has concept cars with new designs, but 2017 was the first year I can remember with quite so much imagination going into rethinking the role of what vehicles should be in the first place.
Mercedes, for example, had a “drone mothership” electric delivery van that could carry three drones on its roof to deploy on site for quicker deliveries. Meanwhile, Hyundai offered a new docking idea for a car where the automobile (and its seats) could actually be multi-purposed as a functional part of your living room.
Yes, when vehicles get autonomous, all sorts of possibilities emerge.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
