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JUNE 21, 2022|HISTORY & CURIOSITIES


Reliving History Through Photos of Long Abandoned Things


It seems like almost every week, amidst the many stories I read, there is another gallery of images of long forgotten things like this vending machine from 1980s Tokyo. Each time I see one, I can't help imagining what these things or places were like in their time.

What if we taught history this way? The fact that kids often find history boring baffles me, but it makes sense. When you reduce something that should be told through stories and images into facts and data, it is predictable that no one cares.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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