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MARCH 22, 2017|TECHNOLOGY & SOFTWARE


Rewritable Digital Paper Gets Closer To Being Real


Sheet of rewritable digital paper printed using light instead of ink

For years science fiction stories have predicted digital paper will offer a new standard for us to read dynamically updated content.

Now a team of researchers is bringing us closer to that vision with a type of rewriteable paper that uses only light and no ink. It seems to be in early stages, but it is hard not to be excited by the possibilities of this technology. Now we just need artificial intelligence to sync with the paper to correct “fake news” in real time as we read it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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