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JUNE 13, 2026


Right Before I Took the Stage (This Was My Biggest Distraction)


About to take the stage… and my biggest distraction is staring right back at me. Normally you scan the crowd. Today, the room itself is pulling focus. Adam stripped everything back in a way that makes you look closer, think harder, and question what you’re seeing. It’s funny how when things get quieter and simpler, you actually notice more. Including who’s paying attention… and who’s not. #OnStage #SpeakingLife #CreativeSpaces #DesignDetails #PublicSpeaking #BehindTheScenes

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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